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The Mind Behind Mindfit

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Where neuroscience meets human performance.

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Founded by Sonya Braddock, Mindfit Project was created to redefine how we approach resilience, leadership, and sustainable high performance.

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With over 20 years’ experience in corporate, including leadership and service delivery, Sonya has seen first-hand the cost of burnout, stress, and disconnection, both to individuals and to organisations. Her background as a qualified therapist, Accredited coach, and NLP practitioner brings a unique depth to her work, combining psychology and neuroscience with practical strategies for real-world performance.

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After experiencing the impact of chronic stress and burnout herself, Sonya immersed in the study of mental fitness, exploring how thought patterns, emotional regulation, and belief systems drive behaviour, wellbeing, and success. This led to the creation of Mindfit’s signature RISE methodology, designed to help leaders and teams build mental agility, emotional resilience, and clarity under pressure.

Today, Mindfit partners with forward-thinking organisations and high performers who want to cultivate resilience before crisis, transforming how people think, feel, and perform from the inside out.

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Because true performance doesn’t come from pushing harder, it comes from being mentally fit to lead.